AVSEA by Amalia Vrana

The Veldt, a word used to describe the African grassland, came as inspiration from a recent trip to Kenya. It is an effort to merge Greek design with African aesthetics, and to reinvent the “Veldt”, keeping in line with the architectural and minimalistic design approach of the brand.

The name of the collection is a reference to the science fiction short story by Amer-ican author Ray Bradbury, written in the ‘50s, something that influenced not only the design lines of the collection, but also the overall presentation of the concept.
In this collection, new animal overlay prints with geometrical patterns, letters and num-bers, as well as new cuts are introduced.

All pieces are designed in London and produced in Greece.